Smart Marketers Discover Boomers Value Experience over Things

It turns out that the trend in Boomer consumption is doing a U-turn back to their 20’s, which was about consuming less. The shift returns to changing values, in particular, boomers want to be responsible consumers. The idea of buying stuff just to have stuff is not what the boomer consumer values. Here is a very informative article that covers the specific stores that have their marketing targeted to the Boomer and what consumer products Boomers are buying. MoreMary Ann (Mimi) Doucette is President of Doucette Medical Supply, Ltd. aka Doucette Medical Supply, LLC

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