Boomers are not willing to go quietly into their senior years as did past generations. People at retirement age are demanding brands design products for them, from Kimberly Clark makers of Depends, to Kleenex who has adjusted its product’s appearance to appeal to Boomers. Font sizes are getting bigger on boxes. All of this because Boomers continue to demand a custom approach by retailers to their age group.
We will continue to see subtle changes occurring in the branding and product development for seniors who maintain a fit and independent lifestyle. Mary Ann Doucette is President of Doucette Medical Supply, Ltd. aka Doucette Medical Supply, LLC