Brands are Quietly Adapting to Boomers

Boomers are not willing to go quietly into their senior years as did past generations. People at retirement age are demanding brands design products for them, from Kimberly Clark makers of Depends, to Kleenex who has adjusted its product’s appearance to appeal to Boomers. Font sizes are getting bigger on boxes. All of this because Boomers continue to demand a custom approach by retailers to their age group.

We will continue to see subtle changes occurring in the branding and product development for seniors who maintain a fit and independent lifestyle. Mary Ann Doucette is President of Doucette Medical Supply, Ltd. aka Doucette Medical Supply, LLC


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s